When Nestlé prepared to launch Unwell Hydration, a new enhanced electrolyte beverage created by Alex Cooper, host of Call Her Daddy, and her Gen Z lifestyle brand, Unwell Network, the packaging needed to deliver on more than just shelf appeal, it had to reflect the brand’s digital-first aesthetic, perform across corrugated substrates, and support a fast-moving, multi-channel product launch.
That’s why they partnered with Dynamic Dies for high-precision flexographic printing plates, ensuring every detail of the packaging met the moment.
A New Kind of Brand Needs a New Kind of Packaging
Unwell is a Gen Z-driven lifestyle brand founded by Call Her Daddy podcast host Alex Cooper. Known for creating top-ranked podcasts and culturally resonant content, Unwell connects deeply with young women across platforms and now, through functional products like Unwell Hydration.
Unwell Hydration is an enhanced electrolyte beverage formulated for rapid hydration and mental clarity — a go-to for bold, busy lifestyles.
The launch packaging had to:
Capture a digitally native aesthetic
Perform across retail, corrugate, and fulfillment formats
Align with social-first product storytelling
Be scalable for national distribution
The Dynamic Dies Difference
Dynamic Dies provided the flexographic pre-press services and custom print plates that brought Unwell Hydration’s packaging to life. Our team translated layered, screen-heavy designs into press-ready plates that kept the visual integrity intact, no matter the substrate or run length.
Key Services Provided:
Flexographic printing plates engineered for corrugated packaging
Enhanced screening for high-contrast visuals and smooth tonal transitions
Custom plate builds aligned with Nestlé’s production specs and substrate choices
Pre-press support that eliminated costly guesswork and reduced time to shelf
The result? Packaging that resonates on TikTok, stands out in-store, and supports the brand’s rapid expansion.
Looking for a Packaging Partner That Gets Your Brand?
Whether you’re launching a beverage product, beauty item, or wellness supplement, Dynamic Dies helps fast-moving brands bridge the gap between design and production. Our flexographic printing plate solutions are trusted by global CPG leaders and challenger brands alike to deliver packaging that performs on shelf and across every channel.
Trusted by Industry Leaders
Nestlé chose Dynamic Dies because of our proven ability to:
Translate bold design into flawless production
Deliver precision tooling that meets retail packaging demands
Move quickly without compromising quality
When product timelines are tight and visibility is everything, Dynamic Dies is the flexo partner brands trust to get it right the first time.
Let’s Talk Packaging That Performs
Launch faster. Look better. Lead the shelf.
Contact us to see how Dynamic Dies can support your next packaging rollout with pre-press expertise and flexographic printing plates built for speed, scale, and standout performance.
